on as it was released on January 5th, Fire and Fury skyrocketed to Amazon’s number one bestseller and into the public eye. Author Michael Wolff’s work garnered much initial support. Excerpts quoting White House infighting and reports of Trump’s lewd acts with other billionaires’ wives hurtled through Twitter with the trendiness of a Kardashian pregnancy.

The Trump administration’s press secretary, Sarah Huckabee Sanders, vehemently denied all claims that the publication had made, dismissing it as a “book full of lying.” While disregarding facts is nothing new for Sanders, journalists soon came to realize that perhaps Fire and Fury wasn’t the true takedown they expected it to be. First came the wave of basic falsehoods that Wolff had failed to check. For example, he wrote that Speaker of the House John Boehner had resigned in 2011 when he actually left in 2015. Then there were the typos, like spelling Democratic strategist Hilary Rosen’s name as Hillary Rosen, and the mix-ups, such as saying Wilbur Ross was chosen as labor secretary when he was in fact the choice for commerce.

These Google-searchable mistakes called into question the credibility of the entire book. Did Melania really weep tears of disappointment when her husband was elected? Does Ivanka really make fun of Trump’s combover with her friends? Does Trump really eat McDonald’s food for fear of poisoning?

The issue with this book is that all of these outrageous claims seem like they could be true. It truly seems as if Trump has three TVs in his room and believes Nixon was framed for Watergate, but does he actually? The past year of White House antics has primed us to believe that Bannon celebrated his win over Ivanka in the Paris climate agreement by exclaiming, “Score, the bitch is dead!” and that’s the danger. The disregard for fact-checking when the information aligns with one’s views is deeply troubling.

Accountability for journalistic truth should not be a partisan issue, yet liberal news sources have expressed anxiety pointing out the inconsistencies in Wolff’s work. However, this has done nothing to stop the incredible amount of sales Wolff has enjoyed. Next week, he could release another book claiming that “unnamed sources” say Trump screams profanities at Paul Ryan daily or travels in a bumper car around the White House, and 32% of registered voters could believe it, and 1.7 million of them would buy it. If there’s one true take-away, it’s this: controversy sells, even when it’s not the truth.